MARKETING & DESIGN
While working with a variety of brands, industries, and audiences in the digital marketing space, Kayla has developed a diverse skill set and has experienced many different marketing sectors.
Her skills and work within digital marketing include influencer marketing, email marketing, campaign planning, brand development, production of marketing decks, asset design, event planning and execution, community management, copywriting, and analyzing monthly and annual reports.
All marketing assets are created to meet the needs of the brand while following specific brand guidelines and design aesthetics. Assets include graphics, layouts, branding, imagery, copywriting, and design for email campaigns, newsletters, brochures, social media, advertisements, flyers, websites, and all other digital marketing needs!
SKILLS
MARKETING:
Salesforce CRM
Salesforce Marketing Cloud
Pardot
Mailchimp
Braze
Amplitude
Google Analytics
Facebook Ads Manager
Later
Asana
Hootsuite
Sprout
Google Ads
App Store Connect
Branding
Decks
Campaign Planning
Digital Layout
Email Marketing
Community Management
Copywriting
EDITING PROGRAMS:
Adobe Creative Suite
Final Cut Pro
Apple iMovie
Canva
WEB DEVELOPMENT:
Squarespace
Shopify
WordPress
Wix
Basic HTML